About Total Beauty Shop
Total Beauty Shop is a wholesaler specializing in skin, nail, and hair care; we also offer a wide range of makeup. We consistently provide the best prices, fast delivery, and excellent customer service. Because we excel in these areas, we also supply hair salons and beauty salons at special prices.
Total Beauty Shop was born out of our experience in the beauty industry, including facial care, body and hair care, and nail styling. As interest in high-quality makeup, hair, nail, and skincare products continued to grow, Total Beauty Shop began selling to fellow estheticians and hairdressers. That’s why we launched Total Beauty Shop at the end of 2013.
We had previously set up a website, but it no longer met our needs and was overwhelmed by visitors, so we decided to launch an online store in collaboration with Sitetech, who also manage the website. We also decided to expand our product range and inventory with products from KIS, Babyliss Pro, Golden-Rose, and many more. With the new website, we now also have a full-service help desk available via chat, email, phone, and social media, almost 7 days a week.
Total Beauty Shop was born out of our experience in the beauty industry, including facial care, body and hair care, and nail styling. As interest in high-quality makeup, hair, nail, and skincare products continued to grow, Total Beauty Shop began selling to fellow estheticians and hairdressers. That’s why we launched Total Beauty Shop at the end of 2013.
We had previously set up a website, but it no longer met our needs and was overwhelmed by visitors, so we decided to launch an online store in collaboration with Sitetech, who also manage the website. We also decided to expand our product range and inventory with products from KIS, Babyliss Pro, Golden-Rose, and many more. With the new website, we now also have a full-service help desk available via chat, email, phone, and social media, almost 7 days a week.


Due to high demand from professional customers for professional brands that offer fast delivery, excellent service, and support, we have established a wholesale division that serves the entire professional market. Because of our rapid growth, we’ve had to set up several new warehouses and currently operate facilities in Belgium, the Netherlands, Germany, and France, making us one of the largest beauty e-commerce sites in Europe.
We also sell all products at additional discounts and wholesale prices specifically for estheticians, hairstylists, and other professionals. They can also contact our help desk and enjoy our fast deliveries, just like all individual customers.
We also sell all products at additional discounts and wholesale prices specifically for estheticians, hairstylists, and other professionals. They can also contact our help desk and enjoy our fast deliveries, just like all individual customers.
Below is a brief overview of our key points.
2013
In November 2013, Total Beauty Shop was launched, marking the start of an exciting journey featuring the best beauty products. No one would believe it if they saw us working out of a tiny 4m by 4m room, but we had to start somewhere.
2017
Total Beauty Shop moved to a larger location in Bree because it was bursting at the seams.
2018
We recently moved to an additional location on short notice, which means our inventory is now spread across two locations, creating even more challenges.
By the end of 2018, we’ll surpass the 100-brand mark, and we continue to grow with innovative and new products.
2021
In 2021, the decision was made to outsource everything; even the management team that had launched Total Beauty Shop in 2013 is stepping down.
2023
The decision to outsource everything turns out to be a very bad move, and by the end of 2023, Total Beauty Shop goes black.
2025
Total Beauty Shop is back in full force with its 2013 version (featuring a completely new online store), returning to its roots with great service, quality products, and fair prices.
If you have any questions, comments, or issues, please contact our customer service department.
Thank you in advance for visiting us.
Total Beauty Shop